The draft version of a working paper me and Bertil Carlsson have written for the Relating Systems Thinking & Design 2013 conference in Oslo, October 2013. While information is becoming pervasive, and products and services are becoming parts of larger systems, many of which participating into emergent, complex information-based ecosystems where actors are co-producers and where relationships between elements, channels and touchpoints are messy and non-linear, within the area of informatics and information systems we still teach management and design as if they were linear. Could we try something different? How would that work and what results could it produce in terms of both learning outcomes and student satisfaction? This paper details the approach we followed and the early results we achieved in introducing business and informatics students to entrepreneurship and innovation through a holistic approach in the 2-year Master in IT, Management and Innovation at Jönköping International Business School (JIBS), in Jönköping, Sweden.